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New Report on Social Media Users in Canada
As an online marketing agency, it’s no surprise that more and more Canadians are logging in to social media. This is great news for business owners who have recognized and accepted this reality and are using social media to extend their real-world relationships with their customers. According to the study…
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How Consistent is Your Online Marketing?
The conventional approach to Online marketing usually looks something like this: try something, improve upon it until it’s profitable, and then add in another element. That makes a lot of sense, especially in today’s world, where Banner ads, downloadable documents, pay-per-click offers, and even mobile marketing are all mainstream ways…
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4 Reasons to Make the Switch to an Agile Marketing Plan
If you have been following our blog lately, or spoken with a member of our team, then you already know we’ve become big fans of agile marketing, which is focused on results instead of activities. But, if you still aren’t convinced it’s time to have a conversation about it, here…
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One Hidden Benefit of Agile Marketing
Lately, we have started introducing an agile marketing philosophy into the way we handle Internet marketing for our Calgary clients. If you aren’t familiar with the concept, it basically refers to the practice of taking available resources (usually time and money) and devoting them towards a specific marketing goal, rather…
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The Biggest Problem With Online Marketing Plans… and How Agile Marketing Fixes It
There are literally dozens of different reasons that an Internet marketing plan could fall short of expectations. In working with different organizations throughout Calgary over the years, however, we have noticed that there is one single limitation that can be especially crippling: Even the best online marketing plans become outdated…
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Is Agile Marketing Really a New Thing… or Just a New Name?
If you’ve spoken to us lately, you’ve probably learned that Cayk is embracing a new philosophy called “agile marketing.” Although we could talk about it all day long, the essential idea is that, instead of a list of marketing activities to be completed and checked off, agile marketing instead focuses…
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One Important Factor in Generating Web Leads
The advantage of putting together a successful online marketing and search engine optimization campaign is that your business website can deliver new leads, sales, and inquiries to you every hour of the day, every day of the week. There is a downside, however, beyond the investment of time and money…
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The Biggest Myth of Social Media Marketing
There are a lot of misconceptions around social media marketing. It isn’t unusual to find business owners and managers, for example, who think that setting up a Facebook profile is enough to double their online sales (it isn’t). Similarly, it isn’t unheard of to speak with new clients who think…
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4 Things That Should be a Part of Your 2012 Online Marketing Plan
As many of you contemplate your plans for 2012, it’s likely that you’ll consider an expanded (or least revised) online marketing plan for the new year. It just makes simple economic sense: In a tough economy, what better way to grow your business than by employing high return on investment…
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The 4 Traits of Great Online Marketing Content
At Kayk, helping our clients to generate great online marketing content is one of the most important and impactful things we can do. Great writing is a key ingredient to almost every profitable website, blog, or social media marketing campaign, but what makes it great in the first place? To…
