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The Three Things Business Owners Keep Trying… and That Search Engines Keep Punishing
When search engine optimization first started being a viable widespread marketing tool, it had a “Wild West” feel to it. Everything was about content and links – the main tools that search engines use to understand websites and rank them – to the point that maximizing each was the name…
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Why the End of Google Places is the Beginning of a New Opportunity for Marketers
In recent months, we have been advising our clients to take full advantage of Google Places, which had largely supplanted the Yellow Pages as the number one resource for customers looking to find local businesses to shop at and buy from. By incorporating maps, websites, reviews, and contact information all…
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Search Engine Optimization: Too Much of a Good Thing Really Can Hurt You
We’ve always thought that going too far with search engine optimization was a bad idea – especially since it can hurt your conversion rates and the profitability of your business website – but now it turns out that it might not even work. In fact, Matt Cutts (Google’s Spam Chief)…
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Will Google Play Have You Whistling a New Tune?
If there is one thing you can say for the executives and developers over at Google, it’s that they aren’t afraid of a challenge. Even staring at the dominance that Apple has shown in recent years through the iPod and iTunes store combination, the company has gone forward with a…
