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New Report on Social Media Users in Canada
As an online marketing agency, it’s no surprise that more and more Canadians are logging in to social media. This is great news for business owners who have recognized and accepted this reality and are using social media to extend their real-world relationships with their customers. According to the study…
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How Consistent is Your Online Marketing?
The conventional approach to Online marketing usually looks something like this: try something, improve upon it until it’s profitable, and then add in another element. That makes a lot of sense, especially in today’s world, where Banner ads, downloadable documents, pay-per-click offers, and even mobile marketing are all mainstream ways…
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Why Social Media Marketing is About Chickens and Eggs
For a social media marketing campaign to succeed and show any kind of measurable profit, it’s important to develop a list with a sufficient number of targeted contacts. At the same time, most social experts will tell you that Facebook, Twitter, and LinkedIn are great forums for making connections…as long…
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The Yin and Yang of Search Engine Optimization
If you work with a great business web design team, then chances are good that you’re getting mixed messages about search engine optimization lately. That’s because there’s a bit of “Yin and Yang” going on, with a few different priorities and realities competing with one another. If that sounds confusing,…
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Is Your Scheduled Twitter Feed a Marketing Disaster Waiting to Happen?
Twitter can be a wonderful tool for communicating with lots of different customers and colleagues all at once, with the added bonus that followers can re-tweet your messages to their contacts, magnifying your marketing and PR reach with every message. The only problem? Logging onto Twitter can be time-intensive and…
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3 Major Online Marketing Predictions for 2013
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Why More Companies are Getting Help With Social Media… and Why You Should Too
An informal study of the Calgary job market shows that major corporations are posting openings for positions in social media marketing roughly once every two or three days. That’s a lot of new jobs, and it’s a pretty good bet that 2012 will see this trend pick up even more,…
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4 Things That Should be a Part of Your 2012 Online Marketing Plan
As many of you contemplate your plans for 2012, it’s likely that you’ll consider an expanded (or least revised) online marketing plan for the new year. It just makes simple economic sense: In a tough economy, what better way to grow your business than by employing high return on investment…
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The 4 Traits of Great Online Marketing Content
At Kayk, helping our clients to generate great online marketing content is one of the most important and impactful things we can do. Great writing is a key ingredient to almost every profitable website, blog, or social media marketing campaign, but what makes it great in the first place? To…
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What Does a Realistic SEO Goal Look Like for a Business?
One of the hardest parts about choosing an Internet marketing company in Canada is managing different levels of expectations. Often, it’s hard to distinguish between the reliable businesses that have proven track records of success and those who simply claim they can help you to find more customers. That’s particularly…
