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The advantage of putting together a successful online marketing and search engine optimization campaign is that your business website can deliver new leads, sales, and inquiries to you every hour of the day, every day of the week. There is a downside, however, beyond the investment of time and money…
There are a lot of misconceptions around social media marketing. It isn’t unusual to find business owners and managers, for example, who think that setting up a Facebook profile is enough to double their online sales (it isn’t). Similarly, it isn’t unheard of to speak with new clients who think…
If there were an actual textbook on online marketing, one that we could all agree on and learn from, it’s likely that writing good search engine optimization content would fall within the first few chapters. After all, there aren’t many things as great as having a well-optimized page or post…
From our side of the desk, in one of Canada’s fastest-growing online marketing companies, the new advertising opportunities that are popping up on social media sites are very exciting. In many ways, tools like sponsored tweets and pay per click ads on Facebook remind us of the early days of…
An informal study of the Calgary job market shows that major corporations are posting openings for positions in social media marketing roughly once every two or three days. That’s a lot of new jobs, and it’s a pretty good bet that 2012 will see this trend pick up even more,…
As many of you contemplate your plans for 2012, it’s likely that you’ll consider an expanded (or least revised) online marketing plan for the new year. It just makes simple economic sense: In a tough economy, what better way to grow your business than by employing high return on investment…
At Kayk, helping our clients to generate great online marketing content is one of the most important and impactful things we can do. Great writing is a key ingredient to almost every profitable website, blog, or social media marketing campaign, but what makes it great in the first place? To…